Comments on: How did you get started in social media? http://www.larakretler.com/index.php/2008/05/how-did-you-get-started-in-social-media/ PRogress not PRfection Tue, 31 Jan 2012 18:19:27 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Leo Bottary http://www.larakretler.com/index.php/2008/05/how-did-you-get-started-in-social-media/comment-page-1/#comment-26 Leo Bottary Thu, 05 Jun 2008 20:48:58 +0000 http://larak.wordpress.com/?p=28#comment-26 Over two years ago, I sat in a client meeting and after about 30 minutes, the conversation turned to social media. I never felt so woefully unequipped to answer questions about what I do for a living than I did on that day. I got by, barely. But I convinced myself that I was either going to engage in social media or resign myself to washing cars within 5 years. I believe wholeheartedly that you can't be taught social media, you have to learn it. The only way to learn it is to actively participate. I started reading blogs, writing my own, and the rest is history. I'm no social media expert by any means, but I can't imagine anyone in the PR business today who doesn't make it a priority to learn. PR people are relationship builders. Social media offers us a new set of tools to do what we do best. The math is pretty simple. Over two years ago, I sat in a client meeting and after about 30 minutes, the conversation turned to social media. I never felt so woefully unequipped to answer questions about what I do for a living than I did on that day. I got by, barely. But I convinced myself that I was either going to engage in social media or resign myself to washing cars within 5 years.

I believe wholeheartedly that you can’t be taught social media, you have to learn it. The only way to learn it is to actively participate. I started reading blogs, writing my own, and the rest is history. I’m no social media expert by any means, but I can’t imagine anyone in the PR business today who doesn’t make it a priority to learn.

PR people are relationship builders. Social media offers us a new set of tools to do what we do best. The math is pretty simple.

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