There’s a lot being said right now in the blogosphere about PR spam and blacklisting. For those not following the conversation, “PR spam” is when PR professionals pitch media (traditional or new) incorrectly and become a nuisance by filling up recipients’ email boxes with irrelevant, self-serving, erroneous and poorly written pitches. No one would like that, so you can’t blame the writers or bloggers for getting annoyed. (Although we all get spam emails these days, and hitting delete seems to work for most of us. But I digress.)
It’s shocking to me that the journalists and bloggers who are blacklisting PR people must never have had a good experience with a PR person. How else could they write off entire groups of people so easily? I’ve worked with many reporters over the years who have thanked me profusely for my time and assistance. I’ve spent days running around, tracking down bits of information or access to spokespeople for journalists. To hear that some members of the media, or at least the new media, are categorically banning all emails from people like me is distressing.
Clearly, PR people need to do a much better job. But some of us are trying really hard to do just that. Bloggers, are we truly so worthless that you can’t engage in a short conversation with us, tell us when we’re doing it wrong, and give us a shot to improve? As members of the social media universe, how can you be so quick to shut down connections and opportunities to engage?
PR blacklisting bothers me as a PR person, clearly, but also as a human being. It’s anathema to me that someone could write off an entire category of human beings as somehow below or less than them. In fact, I think it’s nothing short of bigotry.
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