One of my recent posts was pretty defensive about bloggers considering PR folks as spammers, but you know what? We really are sometimes. Chris Brogan just Tweeted (one of my favorite uses of Twitter, by the way) about a blog post on ITSinsider about “Splommenters” or PR people who leave blog comments blatantly plugging their product or client. Susan Scrupski gives an example and then shows how nearly this same comment was left on several other blogs. As a PR person, I am a little embarrassed for my people. C’mon, we’re smarter than that!
Now, we all get these comments from folks clearly wanting to promote their blogs — and that’s sort of excused because we all do it and hopefully we’re all leaving smart comments which add value. But this type of blatant spammenting (my preferred term) is pretty icky. The worst part is that this PR person clearly thought she was doing things right and being authentic – she gave her email address each time, identified herself as working with her client, and all that. But it still doesn’t excuse the overt commercial nature of her comments – they truly were spamments.
PR comrades, I think we can all learn from this – I know I have personally. We have to do a better job of balancing client demands and expectations with our knowledge of and own personal reputation in the blogosphere. Think small, not big – and think about how you would like to be approached/contacted if you were a blogger. Better yet, start blogging yourself so you really will have that perspective. I got my first “spamment” the other day but I let it through because it was llama-related. How could I mind a llama breeder wanting to promote his farm? His website has cute pictures of llamas all over it. He had me at hello.
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