Lara Kretler’s blog

I love reading blogs and learning about the myriad of cool tools, widgets and mashups that can be so useful in our personal and professional lives. My new favorite site is Wordle, which I discovered reading Leo Bottary’s CSI/Season 2 blog yesterday. It allows you to enter a bunch of words and then adjust colors, patterns and [...]

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It’s a hectic week so this will be a quick post. First, today’s Ragan.com e-newsletter featured an article about Twitter for PR pros with a quote or two from yours truly. I like the article overall, but I’m pretty sure I said that I follow local media and a Business Week reporter (not a local BW reporter). [...]

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We can all be better writers. Is there anything more important? I may be biased, as I’ve always had an ardent love affair with the written word, but I really do think good writing is critical for almost anyone. It’s certainly key for anyone in public relations, my chosen profession. So what are some ways [...]

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Today I had the pleasure of being the guest speaker at the Dayton Area PRSA chapter’s June luncheon. The Dayton chapter was my first exposure to PRSA as I had never joined while I was working in NYC. I was on that chapter’s board for two years as membership chair, during which time we grew from about 60 to nearly [...]

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Thanks to all of you, my last blog post about Twitter was my most successful entry yet into the blogosphere. I am excited by all of your comments here and conversation about it via Twitter and email. I’m hoping to give you more of the same – information you can really use – with this [...]

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I was interviewed last week by an editor at Ragan Communications about using Twitter to reach the media. She admitted she’s never tried Twitter and didn’t know much about microblogging. By the end of our interview, I think I had her interested enough to give it a shot. The article should be posted in the [...]

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While the battles rage on between PR people and journalists out there in one sphere of the social media universe, here in the neighborhood of the everyday, I’ve had some pretty wonderful encounters with media contacts this week.
It occurs to me that my very best pitches are not pitches at all, but rather offers to [...]

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I am happy to announce I’ve been invited to blog over at The Central Ohio Network by uber social networker @Rockson from Twitter. If you’re in central Ohio and you’re not linked to Rocky on LinkedIn or following him on Twitter, you should be. He is one well connected dude.
I’m excited about this because I really [...]

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