It’s a hectic week so this will be a quick post. First, today’s Ragan.com e-newsletter featured an article about Twitter for PR pros with a quote or two from yours truly. I like the article overall, but I’m pretty sure I said that I follow local media and a Business Week reporter (not a local BW reporter). Also, I mentioned I was part of a group of people organizing a local Tweetup, but it came across like I was planning it solo. Oh well – these things happen. The general gist of the article is right on track. Thanks to everyone who forwarded it to me today! I felt like a rockstar.
Next, I am going to start sharing insights here every time I participate in a social media webinar or teleseminar. Today I did a one hour webinar courtesy of BurrellesLuce and Ogilvy PR’s 360 Digital Influence group. The event was hosted on GoTo Meeting and I was extremely underwhelmed by the technology side of things – I felt bad for the presenters and organizers. The first ten minutes were seriously abysmal and awkward. Fortunately, once the presentation got underway, it was pretty solid if a bit entry-level. Several good resources were shared, including this list of great social media listening tools for tracking brand or company mentions online. Also, if you’re just starting out in social media, the presenters shared this “secret” link to a beginner’s guide. If you’re a bit more advanced, you can access Ogilvy PR’s essential 15 pack of PR and social media blogs in one aggregated RSS feed. Good stuff!
Last but not least, you may not know that my agency and I (among others) were challenged recently by a blogger from another central Ohio agency. In her blog, Advergirl wrote about a food drive her shop is doing for the Mid-Ohio Food Bank since they are really hurting and in need of food and donations right now. Great cause – and what a way to harness the power of social media for good, right? I immediately checked with a few folks at my agency and agreed to help out after our big move.
Here’s the thing though… I have a strong hunch that the food bank is a pro bono client for Advergirl’s agency – and if that’s true, then she was really enlisting the help of other agencies to support her client. Brilliant, right? But I would have appreciated that little bit of disclosure if it’s true.
Who knows. Maybe I’m just salty that she came up with a good idea before I did. Or maybe there’s something to this authenticity and transparency thing. What are your thoughts on the matter?
Edit: I got a really nice response from Advergirl. It’s a good reminder to me that things are not always black and white, either out in the “real world” or here in social media land. For the record, the food bank was a client of Advergirl’s agency at one time, but that was before she even worked there. The food drive idea is something a group of her coworkers cooked up for personal reasons. Advergirl passed it along in her blog simply because it’s a good cause. Not only that, she and her crew have done a great job raising a bunch of money for the food bank. Looks like I have my work cut out for me in holding up my end of her challenge! Thank you, Advergirl. Everyone please visit her awesome blog and give her love.
Also, in addition to the commenters below who make this blog a true community, I’d like to thank a couple of other folks who have given me great advice as I stumble and bumble my way around the blogworld: Joel Postman, David Griner, Ms. Single Mama, Chris Brogan and my beloved husband. Thanks all!
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