Comments on: The best pitches are not pitches at all http://www.larakretler.com/index.php/2008/06/the-best-pitches-are-not-pitches-at-all/ PRogress not PRfection Tue, 31 Jan 2012 18:19:27 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: larak http://www.larakretler.com/index.php/2008/06/the-best-pitches-are-not-pitches-at-all/comment-page-1/#comment-32 larak Wed, 11 Jun 2008 21:13:17 +0000 http://larak.wordpress.com/?p=33#comment-32 Thank you, Carlita. Glad to have you stop by the blog, especially since you were one of my early blogging inspirations! Thanks again for your great conversation and company at lunch today. Thank you, Carlita. Glad to have you stop by the blog, especially since you were one of my early blogging inspirations! Thanks again for your great conversation and company at lunch today.

]]> By: Carlita http://www.larakretler.com/index.php/2008/06/the-best-pitches-are-not-pitches-at-all/comment-page-1/#comment-31 Carlita Wed, 11 Jun 2008 19:18:50 +0000 http://larak.wordpress.com/?p=33#comment-31 I agree with you there Lara! I believe that the biggest part of PR is establishing great relationships. Especially with reporters. When I was in undergrad, we were given advice on how to pitch stories to reporters and it seemed as though reporters were scary monsters and you had to tip toe around them. Now that I have a little bit of experience, I understand, that the relationship that you build with reporters, media or anyone for that matter, is the best thing that you can have. It becomes a dependent relationship. The reporter can rely on you for a good story and you can provide it. Great topic! I agree with you there Lara! I believe that the biggest part of PR is establishing great relationships. Especially with reporters. When I was in undergrad, we were given advice on how to pitch stories to reporters and it seemed as though reporters were scary monsters and you had to tip toe around them. Now that I have a little bit of experience, I understand, that the relationship that you build with reporters, media or anyone for that matter, is the best thing that you can have. It becomes a dependent relationship. The reporter can rely on you for a good story and you can provide it. Great topic!

]]> By: Leo Bottary http://www.larakretler.com/index.php/2008/06/the-best-pitches-are-not-pitches-at-all/comment-page-1/#comment-30 Leo Bottary Tue, 10 Jun 2008 09:58:16 +0000 http://larak.wordpress.com/?p=33#comment-30 So true. Authenticity builds trust, and trust wins the day! So true. Authenticity builds trust, and trust wins the day!

]]> By: larak http://www.larakretler.com/index.php/2008/06/the-best-pitches-are-not-pitches-at-all/comment-page-1/#comment-29 larak Tue, 10 Jun 2008 01:21:41 +0000 http://larak.wordpress.com/?p=33#comment-29 Thanks, Leo. You know, I think I'm going to develop a presentation about the art of non-pitching and give it to our staff. When I look at the best media relations folks at our agency -- one guy in particular whom we call the "Media Whisperer" -- they are the most natural, least rehearsed ones. Not necessarily (in fact often not) the most buttoned up, well-scripted or professional! People want to hear from other people, not from a walking talking business card. Thanks, Leo. You know, I think I’m going to develop a presentation about the art of non-pitching and give it to our staff. When I look at the best media relations folks at our agency — one guy in particular whom we call the “Media Whisperer” — they are the most natural, least rehearsed ones. Not necessarily (in fact often not) the most buttoned up, well-scripted or professional! People want to hear from other people, not from a walking talking business card.

]]> By: Leo Bottary http://www.larakretler.com/index.php/2008/06/the-best-pitches-are-not-pitches-at-all/comment-page-1/#comment-28 Leo Bottary Tue, 10 Jun 2008 01:11:33 +0000 http://larak.wordpress.com/?p=33#comment-28 Lara, what you're doing is the way it should work. Young journalists are often taught that PR people are the enemy, and fledgling PR people are initially intimidated, form bad impressions and bad habits, and voila! You get the prevailing state of PR/media relations. The reality is that we're invaluable resources to one another. The missing ingredient is trust. When it exists, as you have shown, the relationship works, when there's no trust, there's no hope! What to do. Lara, what you’re doing is the way it should work. Young journalists are often taught that PR people are the enemy, and fledgling PR people are initially intimidated, form bad impressions and bad habits, and voila! You get the prevailing state of PR/media relations.

The reality is that we’re invaluable resources to one another. The missing ingredient is trust. When it exists, as you have shown, the relationship works, when there’s no trust, there’s no hope! What to do.

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