Lara Kretler’s blog

PRogress not PRfection

Lara Kretler’s blog Columbus Ohio

Entries from July 2008

Cool news for Columbus bloggers

July 24th, 2008 · 44 Comments

It’s a crazy day in the blogosphere. Twitter is all abuzz over lost followers but if you’re a Twitterhead in central Ohio, you’re in luck. Rocky VanBrimmer, the king of social networking, has created a Twitter “lost and found” page for folks to re-connect with followers they’ve lost. Happy hunting. Oh, and Twitter? To quote the [...]

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Tags: Blogging · Networking · Ohio · social media

How to truly go viral

July 21st, 2008 · 8 Comments

I wish I had a dollar for every time a client asks me for a program that will “go viral.” Everyone wants to be or have the site, video or blog that the whole world is buzzing about. It’s exciting - especially when you think about what that kind of popularity and word of mouth could do for [...]

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Tags: social media · Travel

A lesson from Oberer’s flowers

July 18th, 2008 · 7 Comments

My husband sent me flowers at work this week and it was a great object lesson. First, I was so blown away by the flowers that I’m now helping to promote Oberer’s by blogging about them. The lesson? Delivering superb product quality, consistently excellent customer experiences and wonderful customer service results in brand enthusiasts who will tell all [...]

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Tags: Blogging · Ohio · PR

Seven tips to maximize LinkedIn

July 12th, 2008 · 18 Comments

I’ve been using LinkedIn for almost five years and I just hit 500 contacts this week. Since 2004, LinkedIn has evolved from a site I used occasionally into an invaluable resource I access several times a week. LinkedIn cut short my job search when I moved to Columbus three years ago, rocketing my resume right to the president of the midwest’s [...]

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Tags: Networking · social media

Don’t fear the Twitter zombies

July 8th, 2008 · 5 Comments

Something really funny happened to me today. I learned that Twitter makes a small world even smaller. That fellow Twitterers, with sharp eyes and quick minds, have my back. And that Twitter can save lives and be immensely helpful in the event of a zombie attack. I got a Tweet this morning from a follower that made me look twice. [...]

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Tags: social media

PR on the big screen

July 7th, 2008 · 9 Comments

I treated myself to a movie out tonight. When I got to the theatre, I decided to see whatever film was starting next and that left me with a choice – it was between Wanted and Hancock. Hmm, what a tough call – Angelina Jolie or Will Smith? I knew I’d enjoy either film but I ended up [...]

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Tags: PR · Uncategorized

So you think you can blog

July 2nd, 2008 · 6 Comments

Let’s get right down to it, because I have a goal tonight, people. My goal is to write two blog posts (this one and one over on The Central Ohio Network) in time to sit down and watch So You Think You Can Dance. I’d like to kick it old school tonight and watch my show straight [...]

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Tags: Blogging · Ohio · social media