Lara Kretler’s blog

PRogress not PRfection

Lara Kretler’s blog Columbus Ohio

Free web 2.0 e-books

September 10th, 2008 · 5 Comments

James Turrell light installation, Franklin Park Conservatory

I must mention Chris Brogan a lot in my house, because anytime I’m faced with a challenge related to my blog or social media work in general, my husband gets a mock-serious look on his face and asks “what would Chris Brogan do?!” CB really is that influential when it comes to web 2.0 stuff. Now, he has released an excellent e-book about personal branding and online reputation management.

I’m often amazed by how much the true gurus in social media share for free. It’s almost a measure of a person’s expertise in social media – if they’re giving away so much, they must know even more. Brian Solis of PR 2.0 has some great free e-books (just scroll down the right side of his blog to peruse the selection). Dave Fleet has one about strategic communications planning. I found one on Twitter for business and another on business blogs. Here’s a list of many more free e-books compiled by, you guessed it, Chris Brogan. I’ve not read them all yet, but the ones I have read are phenomenal.

If you can’t travel to the big ticket conferences, don’t despair. Read these e-books to illuminate the dark mysteries of web 2.0. Also, if social media isn’t your bag but you’d like to find some free e-books in your subject area, visit PDF Geni to search the Web’s PDF treasure trove by keyword.

Found any other cool e-books or other great web 2.0 reference sites? I’d love to hear about them.

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Tags: Blogging · PR · social media

5 responses so far ↓

  • 1 Chris Brogan... // Sep 11, 2008 at 6:38 am

    Well tell your husband that it’s mutual, because I talk about him a lot in my house. : )

    Thanks so much for the kind words. I appreciate it, and I’m glad it’s helpful.

    Brian and I and others give stuff away because we know that it’s the customization and the specifics to a business that are what are tricky. That’s where I make money. If I tried to sell what I do every day on my blog as a business, I wouldn’t have time to blog. : )

  • 2 Linas Simonis, PositioningStrategy // Sep 11, 2008 at 9:33 am

    Lara, thank you for the mentioning of my e-book.

    I hope that your readers will find interesting an useful information not only in my e-book, but also on my blog

  • 3 David Mullen // Sep 12, 2008 at 1:28 pm

    Thanks for sharing these links, Lara. It’s appreciated.

    Your husband should get you a WWBD bracelet for Christmas – What Would Brogan Do? :)

  • 4 Robert S. // Sep 15, 2008 at 9:35 am

    PR and branding in the web 2.0 world is reaching large platforms. “Free” is one word that attracts everyone to the e-books…but to take this one step further, there is now According to 5WPR/ 5W PR, many new authors are excited using this for their first novels. allows writers, editors, reviewers, illustrators and others to join forces to create great works literature.

  • 5 Lara Kretler // Sep 17, 2008 at 12:54 pm

    @Chris, it’s always an honor to have you stop by. Thanks for sharing so much.

    @Linas, thanks for making the great e-book available, and for your blog as well.

    @David, don’t give him any ideas! ;) ~

    @Robert, thanks for stopping by. I checked out and as a wannabe author myself, found it fascinating. Thanks for sharing the link.

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