I must mention Chris Brogan a lot in my house, because anytime I’m faced with a challenge related to my blog or social media work in general, my husband gets a mock-serious look on his face and asks “what would Chris Brogan do?!” CB really is that influential when it comes to web 2.0 stuff. Now, he has released an excellent e-book about personal branding and online reputation management.
I’m often amazed by how much the true gurus in social media share for free. It’s almost a measure of a person’s expertise in social media – if they’re giving away so much, they must know even more. Brian Solis of PR 2.0 has some great free e-books (just scroll down the right side of his blog to peruse the selection). Dave Fleet has one about strategic communications planning. I found one on Twitter for business and another on business blogs. Here’s a list of many more free e-books compiled by, you guessed it, Chris Brogan. I’ve not read them all yet, but the ones I have read are phenomenal.
If you can’t travel to the big ticket conferences, don’t despair. Read these e-books to illuminate the dark mysteries of web 2.0. Also, if social media isn’t your bag but you’d like to find some free e-books in your subject area, visit PDF Geni to search the Web’s PDF treasure trove by keyword.
Found any other cool e-books or other great web 2.0 reference sites? I’d love to hear about them.
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