Comments on: Four fundamentals of social media

By: Richard Fobs

Richard Fobs — Sun, 28 Nov 2010 07:17:26 +0000

Great input, I sure did learned a lot from your article. Hope you can provide me with tips on how to maintain and increase traffic to a website or blog.

By: Chinedu E.

Chinedu E. — Mon, 26 Jan 2009 17:12:10 +0000

I’m currently completing a post-graduate certificate in Public Relations and there has been so much emphasis in class on the importance of social media. PR is rapidly changing and we are being told that use of media is crucial success in the industry. For readers of this blog I pose this question: (I’m looking for feedback) How was social media’s use and/or discovery contributed to your job? How much have you had to rely on social media to assist your job? I’m very interested to see the effects it’s had on job roles and tasks.

Thanks.

By: Sandy Blanquera

Sandy Blanquera — Tue, 18 Nov 2008 03:28:52 +0000

Hi Lara! I just subscribed to your feed. I am so enjoying the endless opportunities to learn with web 2.0+. At some point if we don’t just experiment with what we’ve learned to date, we’ll never know what lies ahead. And ultimately, how do we balance the time it takes to invest, vs. what we want/need to get out of it? An opportunity surely exists there as people deem there is an ROI, measurable or not. It seems that our analytics will have to start including not only data, but also some emotional interpretation of the data. Won’t that be fun to see developed? I look forward to much more from you!

By: Ashley Sanders

Ashley Sanders — Wed, 12 Nov 2008 22:21:43 +0000

Lara – Your fundamentals are great! While I personally fall in to the category of content observer, rather than creator, I tend to find the same things hold true with my clients. The first question is always about the delivery tool (i.e. Facebook, blogs, etc.) rather than the objective behind participating in social media. I noticed Groundswell in a previous blog post– great case studies to reference for education purposes. It’s refreshing to see the correct demo matched up with the most effective delivery tool!

By: Doug Honig

Doug Honig — Wed, 12 Nov 2008 04:26:28 +0000

Great story. I read it and realize that as much as I love developing my own dopey little blog, I have tons of work to do to make it so much better.

By: Gary Hunt

Gary Hunt — Tue, 11 Nov 2008 14:50:24 +0000

Lara,

Good info, as always!

The thing I struggle with is knowing which new venues to stick with and which to discard. There are so many sites out there it can be hard to stay up on your profile, friends, links, etc., on all of them. LinkedIn is solid, and Twitter is looking strong, but there are others – Naymz, for example – I have avoided. There are only so many hours in the day.