Lara Kretler’s blog

PRogress not PRfection

Lara Kretler’s blog Columbus Ohio

A Change of Direction

January 11th, 2010 · 23 Comments

New life!I’m sure no one else has been as devastated by the slow decline and decay of this blog as I am personally. I began blogging here with the best of intentions. I teach people every day that the key to a positive presence in social media is consistency in content and a commitment to building relationships over time. And yet I’ve been a bad, bad blogger here in the very online space which bears my name.


My negligence and neglect here at are by no means an indication that my interest in PR and social media is waning – on the contrary, I remain as passionate about my chosen field as ever. I continue to spend my working life embroiled in learning about, using and advocating for the latest new media applications for business communications. However, it’s become nearly impossible for me to spend as much of my off-work time focused on those topics because, well, I’ve become completely obsessed with something else since July 2009.


Some of you may be wondering if my new focus is my dog – especially since I’ve blogged about Jack and his time-intensive special needs here before – but that’s not it. Sure, Jack is still a high maintenance dog (God love him!), but he’s actually doing really well these days. Both he and his Facebook fan page are thriving.


In fact, what has been keeping me so busy/occupied/locked in a daydream since July is the happy news that my better half and I are expecting our first child at the ripe old ages of nearly 40. Not a puppy or kitten this time but a real live, honest to goodness human infant. Since learning this news, I’ve been absolutely single-minded of purpose and trying to learn anything and everything I can about pregnancy, childbirth, babies, motherhood, parenting philosophies, kids and family management. I’ve been using social media to do all this, of course, but still – it’s sidelined me from writing about social media.


And so, I’ve finally come to the decision (with the help of a social media poll, of course - thanks again, Twitter friends!) that I’ve had this poor blog on hold long enough. It’s time to embrace my change of focus instead of trying to fight or work around it. I don’t see my obsession about this new little life fading anytime in the next…oh, 21 or so years.


This doesn’t mean that I’ll never blog about PR or social media anymore, but rather that I’m opening my scope to include lots of other things – some of which I’ve mentioned above. I’m not going “full on mommyblogger” (at least, I don’t think I am) but this blog may certainly start to skew in that direction, and may also include a bit more personal content than it has in the past.


I love blogging too much to end this forum completely. Although I maintain a personal/private blog outside of the public eye, I find that I’m learning enough in my new mommyquest that it may be worthwhile to share it here. I also think I have a rather interesting, even unique, perspective on this motherhood thing that I haven’t seen addressed in other blogs – that of someone who has avoided, procrastinated and even debated never having kids at all until this relatively late date. (If you know of bloggers who come at motherhood from that view, will you let me know?)


If you choose to unsubscribe and go your own way due to this change in my content and blog direction, I respect and understand your decision. If, on the other hand, you choose to stick around to see how I’m able to weave some PR and social media content in amidst blogging about late-in-life pregnancy and the quest for cool mommyhood, I can promise that it will be far from boring. I’ll continue to try to keep a good balance between stuff that interests me personally vs. news and information you can truly use and benefit from.


And, as always, I’ll continue to look to you for feedback about what’s working and what’s not. Thanks so much for being part of this journey with me.


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Tags: Blogging · Motherhood · social media

23 responses so far ↓

  • 1 Trisha Jackson // Jan 11, 2010 at 8:03 am

    Lara, I’m really looking forward to this! I think combining all aspect of our lives makes the content more real and personal. Since I have 2 platforms (Blogger and WordPress), I’m struggling on how to best morph mine together. I’ve also neglected my professional content and would be more apt to keep it going forward if I could have it all in one place.

  • 2 Rocky V // Jan 11, 2010 at 9:33 am

    Lara, I think we are all guilty of neglecting our personal blogs in favor of life. Nothing wrong with that… especially with the HUGE changes a child brings!

    With that said, I am looking forward to reading about your late night diaper changing, feedings, spit ups…

    However I can truly say its well worth it!

    Looking forward to the new layer’s of topics you will be able to write about.

    You will do fine!

  • 3 Genuine Chris Johnson // Jan 11, 2010 at 9:37 am


    Very cool, I hope that you continue to talk about “working PR in” or somesuch.


  • 4 Clinton Middleton // Jan 11, 2010 at 9:54 am

    I am glad you are expanding the focus of your blog. If your blog starts looking like mine, then you are overdoing the mommyblogging…if you need a rule of thumb. I guess what I am doing counts as daddyblogging.

    It should be easy for you to do both family blogging and PR blogging since you will have so much content from your work life and your home life, but if you are like me, what you run into is this: Lots of content, but no time to post it.

    I hope you figure it out, I am sure many people enjoy reading your blog as I do.

  • 5 Rachel // Jan 11, 2010 at 10:21 am

    I for one look forward to reading about your experiences as a new working mother!

    Do you know about the 50 something moms blog? Not that you are 50, but you might enjoy reading the perspectives of the older moms there.

  • 6 MsCatalysta // Jan 11, 2010 at 10:25 am

    I’m so excited to read about your newest content endeavors. I’m sure you’ll have the most interesting things to say about social media and mommy-ness! I think you’re going to bring something really unique to this topic.
    Can’t wait to meet little Zoe in a month or so!!

  • 7 Lara Kretler // Jan 11, 2010 at 10:53 am

    Thanks everyone – your support means a ton to me (and Zoe, too!). I’m all fired up about blogging again which means I’ve *definitey* done the right thing in making this change. More to come soon!

  • 8 Andrea Hill // Jan 12, 2010 at 12:19 am

    Congrats, Lara!

    And by all means, Go MommyBlogger! That’s where all the real excitement seems to be, right?

  • 9 Gary Hunt // Jan 12, 2010 at 2:28 pm

    First of all, don’t beat yourself up over not writing as much. The first goal of a personal blog should be to make you happy – which is what I think you’re doing with this move.
    Second, as a fellow “late” parent (my boys arrived when I was 35 & 39) I look forward to what you have to say. The challenges are different for us, for better and for worse. But children are definitely worth it!

  • 10 Denise Clark // Jan 20, 2010 at 2:01 pm

    Lara –

    Congrats on the decision — as difficult as I know it must have been. I am looking forward to reading about whatever topic you write as I always find it insightful.

    Looking forward to the next chapter.

  • 11 Nancy Brooks // Jan 25, 2010 at 2:11 am

    Glad to see what you decided to do with your blog…and a super congrats on only 41 days to go. I’m a “late mom blogger” also, having my (only) son at age 42, and a blog that is in progress (thanks to your presentation) but still in developmental stages. Feel free to contact me about this perspective.

  • 12 Jenny McCutcheon // Feb 9, 2010 at 9:29 pm


    I completely understand! I’ve been having the same issue with my blog.

    With a five year old and five month old, it’s hard to find time to blog for pleasure. When I do, I’m not sure whether to incorporate some of my family life, or keep it focused on social media and Web development.

    I’m looking forward to seeing the new direction of your blog take shape. Congratulations on baby Zoe!

  • 13 relationshipsellingbuffs // Jun 20, 2010 at 9:18 pm

    Blogging changes as swiftly as our ideas and interests. We all have had moments of “orphaned blogs”. With a little imagination, these blogs can be turned into new and exciting hubs of information. Great post.

  • 14 Jan // Jul 12, 2010 at 10:48 pm

    Congratulations Lara! What wonderful news. You must be so excited but you must have had the baby by now? Or just about due, anyway. If you have had the Bub I hope all went well and if you are about to go into hospital for the birth, I wish you a safe and healthy delivery.

    God bless you, your partner and may your new arrival always find health, wealth, happiness and acceptance :-)

    Now, back to our orphaned blogs. Is it a good idea to leave them up or should they be taken down?

  • 15 Exposure PR // Mar 17, 2011 at 9:58 am

    That’s why I loved this blog because of your intentions, you write interesting, useful and educational articles. That’s what we need articles/blog that amazingly can help people just by reading.

  • 16 Know the Not Known // Apr 29, 2011 at 1:26 am

    Its good to hear the news that you are expecting a child! and even if, I am looking forward to your PR and social media blogging, I also want you to enjoy your pregnancy!

  • 17 Cell Phone Tracking Online // May 13, 2011 at 8:33 am

    I wish I could track my friend’s cell phone msgs. I guess they talk about me behind my back. lOl. Maybe someday I would
    be able to do that. Is this cell phone tracking online
    software any good? I am planning to buy it.

  • 18 sijagur // May 14, 2011 at 10:28 am

    nice post.. thanks for the article, very useful for me..

  • 19 Online Reputation Management // Nov 18, 2011 at 1:33 pm

    Looking forward to some PR updates! Hope 2011 has been a great year in Mommy Land!!

  • 20 New year, new blog // Jan 8, 2012 at 11:27 pm

    [...] seems like just yesterday that I officially signed off from my beloved, so-called “professional” blog about PR and social media. It was [...]

  • 21 Migisi // Mar 14, 2012 at 7:06 am

    Its very cool. Your sharing the love between ness and mom. Very different.

  • 22 summer // Mar 19, 2012 at 1:35 am

    this change of direction article so interesting to read and use…

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