My LinkedIn profile says I’m an enthusiastic, experienced PR professional skilled at telling stories, building brands, educating, connecting and communicating. It says I love what I do and that I’m especially passionate about social media. And that I specialize in all aspects of public relations, community building, marketing communications and both traditional and new media relations.
That’s all true, but there’s so much more. My Twitter profile dubs me a PR pro, social media enthusiast, liminal creature, beagle mama. That gets a bit closer to it. At my core, I’m all about striving for balance — between work and life, between my love for food and my love of fitness, between a craving to travel and a longing for home. I’m married to the most amazing guy ever who adores me, quirks and all. I was born and raised in NY to British parents and I choose to live in Ohio although my family now resides in Cali. I have seemingly incongruous hobbies like scrapbooking (don’t laugh - it’s my passion) and motorcycling.
So what’s the blog about?
All this and more. It’s one PR professional’s deep dive into exploration, experimentation and execution in the world of social media, Web 2.0 and beyond.
What’s up with the photos?
All of my rotating banner photos were taken in the great state of Ohio - mostly in and around Columbus and nearby attractions. You may have noticed the shots that look as if they were taken on an African safari? Those were taken at one of my favorite places in Ohio, The Wilds. Just a 90 minute drive from Columbus, yet you feel as though you’ve gone on an exotic adventure! Huge thanks to my killer blog administrator, aka my better half, for randomizing the photos and making this blog so cool.

5 responses so far ↓
1 Glenn Gutierrez // Sep 28, 2008 at 11:50 pm
My name is Glenn Gutierrez and I’m a full time student and entrepreneur working in my living room. I believe that you might be interested in PopScreen, a startup I’m running, because it’s a social media application that can help us share and discuss videos with our favorite people. I know I don’t know you, but if you have some free time I’d like to hear what you think about the idea or how it works when I release the beta at the end of the year. Feel free to contact me at my email addres, and if your interested I can alsochit chat on the phone. I also would appreciate any advice that you might have on marketing, considering your experience breadth of experience. By the way, I enjoyed your article on how you praised Delicious, which makes me more intrigued to determine whether my startup can meet your expectations. Thanks, and I hope to hear back from you soon.
Regards,
Glenn
PopScreen
2 larak // Oct 1, 2008 at 1:16 pm
Glenn, thanks for visiting and glad you liked my post about Delicious. I will check out PopScreen. Be sure to save your URL to Delicious with accurate tags and a good description so others will find you that way!
3 links for 2008-10-04 < Chris Abraham // Oct 4, 2008 at 3:00 pm
[...] About Lara Kretler [...]
4 Dannette // Nov 5, 2008 at 10:45 pm
Lara, Thank you coming out today to the Dublin Rec Center…..WOW! Like I said I thought I was in the know! Your blog will be a wonderful addition to my network and when I figure out how I will try to boost those numbers for you.
I LOVED the Art in the Park idea!!!
Thanks again and I will be in touch Dannette
5 larak // Dec 7, 2008 at 9:05 pm
Thanks, Dannette - I really appreciate your enthusiasm and look forward to checking out your gallery next time I’m in Dublin.
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