Lara Kretler, VP and social media lead at Fahlgren Mortine Public Relations, is passionate about the strategic use of the social web. A career PR pro with both agency and corporate experience spanning 20 years, Lara brings over a decade of online community building and social media expertise to her public relations work. She is a frequent, lively and high-energy presenter about social web applications at regional conferences and meetings as well as business and community groups. She conducts regular social media training camps for Fahlgren clients and staff. Connect with Lara via LinkedIn, Twitter, Facebook or her blog. You can also send an email to lara at larakretler.com.
A more personal approach
Sure, that’s all true, but there’s so much more. My Twitter profile dubs me VP/social media lead at FMPR, lucky wife, devoted dog mama, liminal creature, world’s coolest aunt, and blessed new mom. That gets a bit closer to it. At my core, I’m all about striving for balance — between work and motherhood, between my love for food and my love of fitness, between a craving to travel and a longing for home. I’m married to the most amazing guy ever who adores me, quirks and all. I was born and raised in NY to British parents and I choose to live in Ohio although my family now resides in Cali. I have seemingly incongruous hobbies like scrapbooking (don’t laugh – it’s my passion) and motorcycling. And really, all that changed thanks to Zoe, who is my #1 focus and priority these days.
So what’s the blog about?
All this and more. It’s one PR professional’s deep dive into exploration, experimentation and execution in the world of social media, Web 2.0 and beyond. I also love travel and food, so I do blog about those topics from time to time. And, as of 2010, I’m also incorporating a bit of “mommyblog” content into this forum as I embrace my new roles as later-in-life cool mom.
Press, videos and buzz
Although PR folks like me are usually found behind the scenes when it comes to media and blog coverage, once in a while we do make it into the news ourselves. I’m no Peter Shankman, but here are a few recent highlights:
- In 12/09, a friend at Sinclair Community College asked me to provide social media insights for this video series, which was included in a presentation at the Executive Leadership Institute in Phoenix.
- Connect 2 OWU story about my presentation at Ohio Wesleyan U. on 11/3/09. The OWU student newspaper The Transcript also covered my talk, which can be seen in its entirety here.
- Podcast interview with David E. Bowman to promote the Summitup social media conference in Dayton, 10/20/09
- A video of my social media presentation at a Columbus Chamber event on 6/18/09
- My interview with John Cass for PRSA’s national WebmasterRadio.FM podcast series, 5/26/09
- For Online Brand Reps, Getting Personal Can Be a Tricky Situation, Ad Age blog, 3/2/09
- Who Should Manage Your Social Media Marketing?, DuctTape Marketing blog, 2/3/09
- Columbus Dispatch Twitter article, 1/27/09
- Columbus Business First social networking article, 11/28/08
- Ragan.com Twitter article, 6/25/08
- Columbus Dispatch “Where I Eat,” 12/6/07
- Redbook, “Sweet, Simple Ways to Say I Love You,” November 2007
Whenever possible, I use my own photographs on this blog. All of my rotating banner photos were taken in the great state of Ohio – mostly in and around Columbus and nearby attractions. You may have noticed the shots that look as if they were taken on an African safari? Those were taken at one of my favorite places in Ohio, The Wilds. Just a 90 minute drive from Columbus, yet you feel as though you’ve gone on an exotic adventure. Huge thanks to my killer blog administrator, aka my better half, for randomizing the photos and making this blog so cool.