Lara Kretler’s blog

There’s a tremor in the force this week. There, did you feel it? The blogosphere, Twitter and Friendfeed are rumbling with the worst case of blogdrama since Motrin and the mommybloggers. What’s it about this time, you ask? Paid posts.
You see, marketers are always trying to find a way in to social media and web2.0. They want [...]

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I spend a fair amount of my time these days sharing the good news about social media and what it can mean for individuals and organizations. In these economic times, social networking and web 2.0 are more critical than ever - both for employees who need to be prepared for any possibility, and for businesses who need to do more marketing with less [...]

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Central Ohio bloggers, PR pros and Twitter fans, it’s good to be us. Tomorrow night, Wednesday, October 22, is our next official Columbus Tweetup. This one’s being held at Opera Columbus and the food sounds terrific. We even have out of town VIP guests driving down just for the Tweetup. Have you RSVPd yet? If not, you can do that here. [...]

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The online marketing gurus at Webbed Marketing have done it again. How’s this for a super cool social and SEO experiment to get the bloggers blogging and online buzz-meters buzzing?
This definitely falls into the category of “I wish I’d thought of that.” I’m so glad I get to work with the WM folks and I can’t wait to [...]

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Recently I discovered the best toothbrush ever, the Colgate 360. Think all toothbrushes are alike? Think again. This thing rocks. It’s got the perfect hand shape and the ideal mouth feel, plus it gets your choppers - and everything else in there - feeling super clean. It has this cool, rubbery, sandpapery, velcro-like area to scrub your [...]

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I must mention Chris Brogan a lot in my house, because anytime I’m faced with a challenge related to my blog or social media work in general, my husband gets a mock-serious look on his face and asks “what would Chris Brogan do?!” CB really is that influential when it comes to web 2.0 stuff. Now, he [...]

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If you’re connected to me on Plaxo, Friendfeed or Facebook or you’ve subscribed to this blog’s RSS feed, you probably already know that I’m a huge fan of Delicious. I use this social bookmarking site in place of my Internet favorites to save sites, articles, videos, blogs and other links I like so I can refer back to them at [...]

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Have you seen the nine Common Craft “In Plain English” videos explaining social media and different social networking tools like Twitter, RSS, blogs and wikis? These videos are wonderful. They give simple, effective explanations that anyone can understand. The creators use cut-out paper figures to tell the story which gives the videos a fun, relaxed feel. I’ve seen the [...]

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While we were still in DC, we saw many beautiful old buildings and statues engraved and adorned with words and phrases. The words may be poetry, wisdom or noble notions, but all are sentiments meant to stand the test of time.
One that really stood out was the engraving on the southwest corner of the grand old post [...]

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Chris Brogan, social media guru extraordinaire and sort of a mentor-from-afar for me (and for a lot of people, I’d warrant), recently posted a list of things he’s working on and how his readers/community can benefit. I thought that was such a cool idea that I’m going to do the same here. It’s worth noting that [...]

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