Lara Kretler’s blog

Take good care of your network and they’ll take care of you. Social media really can save you if you let it – sometimes all you have to do is ask the right question.

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The Great Twitter Sod Giveaway took place on the Saturday of Memorial Day weekend. Read on for details.

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Using social media to benefit nonprofits, raise funds and impact change.

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Tips on managing your personal brand through social media – more important than ever in these economic times.

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Why leave Columbus? Check out this list of the top five social media events coming our way this spring and summer.

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Master list of wired public relations (PR) pros in Columbus, Ohio. I’ve set out to create a list of local PR pros online – and give a little link love to my fellow PR practitioners while I’m at it.

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I spend a fair amount of my time these days sharing the good news about social media and what it can mean for individuals and organizations. In these economic times, social networking and web 2.0 are more critical than ever – both for employees who need to be prepared for any possibility, and for businesses who need to do more marketing with less [...]

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Mack Collier had a great post this week about using social media to form online connections you can then take offline and cement into real friendships. I’m a huge proponent of this, but the birth of my niece on 10/24 has me thinking about the opposite – how to use technology and social media to enhance and deepen [...]

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Central Ohio bloggers, PR pros and Twitter fans, it’s good to be us. Tomorrow night, Wednesday, October 22, is our next official Columbus Tweetup. This one’s being held at Opera Columbus and the food sounds terrific. We even have out of town VIP guests driving down just for the Tweetup. Have you RSVPd yet? If not, you can do that here. [...]

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I talk a lot about the power of social search, and today I’ve experienced a perfect example. On my way back from a late, quick lunch errand, I found myself facing a dilemma and needing quick answers. I posted a query to my knowledgeable and enlightened Twitter network, knowing I’d benefit from instant expertise.

Note: I also could have posed the [...]

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