Lara Kretler’s blog

There’s a tremor in the force this week. There, did you feel it? The blogosphere, Twitter and Friendfeed are rumbling with the worst case of blogdrama since Motrin and the mommybloggers. What’s it about this time, you ask? Paid posts.
You see, marketers are always trying to find a way in to social media and web2.0. They want [...]

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Central Ohio bloggers, PR pros and Twitter fans, it’s good to be us. Tomorrow night, Wednesday, October 22, is our next official Columbus Tweetup. This one’s being held at Opera Columbus and the food sounds terrific. We even have out of town VIP guests driving down just for the Tweetup. Have you RSVPd yet? If not, you can do that here. [...]

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Editor’s note: Earlier this week, I blogged over at CONet about a free public tech event called Ohio 2.0 and a subsequent private VIP reception known as 2.Ohio, both put on by the Columbus tech community. I was invited to cover the events via my blog and Twitter. What follows are my live-blogged observations edited only for typos or [...]

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Recently I discovered the best toothbrush ever, the Colgate 360. Think all toothbrushes are alike? Think again. This thing rocks. It’s got the perfect hand shape and the ideal mouth feel, plus it gets your choppers - and everything else in there - feeling super clean. It has this cool, rubbery, sandpapery, velcro-like area to scrub your [...]

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I must mention Chris Brogan a lot in my house, because anytime I’m faced with a challenge related to my blog or social media work in general, my husband gets a mock-serious look on his face and asks “what would Chris Brogan do?!” CB really is that influential when it comes to web 2.0 stuff. Now, he [...]

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If you’re connected to me on Plaxo, Friendfeed or Facebook or you’ve subscribed to this blog’s RSS feed, you probably already know that I’m a huge fan of Delicious. I use this social bookmarking site in place of my Internet favorites to save sites, articles, videos, blogs and other links I like so I can refer back to them at [...]

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My husband sent me flowers at work this week and it was a great object lesson. First, I was so blown away by the flowers that I’m now helping to promote Oberer’s by blogging about them. The lesson? Delivering superb product quality, consistently excellent customer experiences and wonderful customer service results in brand enthusiasts who will tell all [...]

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I treated myself to a movie out tonight. When I got to the theatre, I decided to see whatever film was starting next and that left me with a choice - it was between Wanted and Hancock. Hmm, what a tough call - Angelina Jolie or Will Smith? I knew I’d enjoy either film but I ended up [...]

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It’s a hectic week so this will be a quick post. First, today’s Ragan.com e-newsletter featured an article about Twitter for PR pros with a quote or two from yours truly. I like the article overall, but I’m pretty sure I said that I follow local media and a Business Week reporter (not a local BW reporter). [...]

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We can all be better writers. Is there anything more important? I may be biased, as I’ve always had an ardent love affair with the written word, but I really do think good writing is critical for almost anyone. It’s certainly key for anyone in public relations, my chosen profession. So what are some ways [...]

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