Lara Kretler’s blog

Using social media to benefit nonprofits, raise funds and impact change.

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Here’s my guide to popular Twitter hashtags and how best to follow along with the conversation.

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Five top rivalries and showdowns in the world of social media this week.

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Social media can’t create passion for brands, but it can absolutely bring it to life and help it to spread.

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Why leave Columbus? Check out this list of the top five social media events coming our way this spring and summer.

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Why I would love to win a free ticket to Online Media Boot Camp!

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Here’s my ultimate wish list of social media conferences for communicators this year. I’ve detailed the costs, key speakers and location for each so that you can make smart decisions in these tough economic times.

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Master list of wired public relations (PR) pros in Columbus, Ohio. I’ve set out to create a list of local PR pros online – and give a little link love to my fellow PR practitioners while I’m at it.

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Today marks the first entry in my new series, the Friday Five – a weekly collection of my favorite new or cool web2.0 tools, tips and tricks. It’s named after one of the best times of the week – 5 p.m. every Friday.
It’s bitterly cold outside and the economy is still tanking, but there are always [...]

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Last night I got home to a wonderful care package from Little Debbie sitting on my doorstep. Even the UPS delivery guy must have thought it looked cool, because he very carefully draped my welcome mat over the box to keep it safe from prying eyes. When I got it inside and opened it up, I could [...]

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