Lara Kretler’s blog

Why leave Columbus? Check out this list of the top five social media events coming our way this spring and summer.

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Why I would love to win a free ticket to Online Media Boot Camp!

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Here’s my ultimate wish list of social media conferences for communicators this year. I’ve detailed the costs, key speakers and location for each so that you can make smart decisions in these tough economic times.

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Each Friday I bring you five finds from the world of web 2.0, whether cool sites or links or happenings. This week I’m focusing on tools and toys I call “visual monitoring” devices. These aren’t necessarily useful for longterm social media monitoring or tracking over time, but they are great for showing what’s happening right [...]

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Master list of wired public relations (PR) pros in Columbus, Ohio. I’ve set out to create a list of local PR pros online – and give a little link love to my fellow PR practitioners while I’m at it.

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Today marks the first entry in my new series, the Friday Five – a weekly collection of my favorite new or cool web2.0 tools, tips and tricks. It’s named after one of the best times of the week – 5 p.m. every Friday. It’s bitterly cold outside and the economy is still tanking, but there are [...]

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Last night I got home to a wonderful care package from Little Debbie sitting on my doorstep. Even the UPS delivery guy must have thought it looked cool, because he very carefully draped my welcome mat over the box to keep it safe from prying eyes. When I got it inside and opened it up, I could [...]

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It’s time for me to sit in the prickly, uncomfortable cactus chair of accountability and confess that I am a bad blogger. I haven’t posted here since mid December. I wish I had a dollar for every time I’ve talked to people about social media and proclaimed that “you must commit to blogging and update consistently – at least [...]

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There’s a tremor in the force this week. There, did you feel it? The blogosphere, Twitter and Friendfeed are rumbling with the worst case of blogdrama since Motrin and the mommybloggers. What’s it about this time, you ask? Paid posts. You see, marketers are always trying to find a way in to social media and web2.0. They [...]

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Astute readers may have noticed that it’s been far too long since my last post. You see, I spent most of the last two weeks in November away on vacation in California. I’d planned to blog about the trip – and our use of technology to make it a truly cool “vacation 2.0″ experience – [...]

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