Lara Kretler’s blog

There’s a tremor in the force this week. There, did you feel it? The blogosphere, Twitter and Friendfeed are rumbling with the worst case of blogdrama since Motrin and the mommybloggers. What’s it about this time, you ask? Paid posts.
You see, marketers are always trying to find a way in to social media and web2.0. They want [...]

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Chris Brogan, social media guru extraordinaire and sort of a mentor-from-afar for me (and for a lot of people, I’d warrant), recently posted a list of things he’s working on and how his readers/community can benefit. I thought that was such a cool idea that I’m going to do the same here. It’s worth noting that [...]

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It’s a hectic week so this will be a quick post. First, today’s Ragan.com e-newsletter featured an article about Twitter for PR pros with a quote or two from yours truly. I like the article overall, but I’m pretty sure I said that I follow local media and a Business Week reporter (not a local BW reporter). [...]

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We can all be better writers. Is there anything more important? I may be biased, as I’ve always had an ardent love affair with the written word, but I really do think good writing is critical for almost anyone. It’s certainly key for anyone in public relations, my chosen profession. So what are some ways [...]

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Today I had the pleasure of being the guest speaker at the Dayton Area PRSA chapter’s June luncheon. The Dayton chapter was my first exposure to PRSA as I had never joined while I was working in NYC. I was on that chapter’s board for two years as membership chair, during which time we grew from about 60 to nearly [...]

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I am happy to announce I’ve been invited to blog over at The Central Ohio Network by uber social networker @Rockson from Twitter. If you’re in central Ohio and you’re not linked to Rocky on LinkedIn or following him on Twitter, you should be. He is one well connected dude.
I’m excited about this because I really [...]

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I’ve been reading a lot of blogs tonight and wondering how everyone got started with social media. I’ll answer the question myself, then ask you to share your stories too - either as a comment below or on your own blogs. If it’s the latter, please be sure to let me know so I can go read them.
My [...]

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There’s a lot being said right now in the blogosphere about PR spam and blacklisting. For those not following the conversation, “PR spam” is when PR professionals pitch media (traditional or new) incorrectly and become a nuisance by filling up recipients’ email boxes with irrelevant, self-serving, erroneous and poorly written pitches. No one would like that, [...]

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There’s nothing worse than an unattended, stale blog. I hate that I haven’t posted in so many days! Yet I am so busy right now that it’s nearly impossible to find the time. So I’m laying down a few ground rules for myself.
1. If I’m too busy to write a real blog post of substance, about [...]

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Welcome to my first ever public blog. I have been blogging privately for about seven years, allowing access only to a few select friends and like-minded acquaintances, although I haven’t always called it blogging - it’s more like journaling. I’ve been wanting to start a public blog for ages and have been inspired by my recent, [...]

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