Lara Kretler’s blog

I was interviewed last week by an editor at Ragan Communications about using Twitter to reach the media. She admitted she’s never tried Twitter and didn’t know much about microblogging. By the end of our interview, I think I had her interested enough to give it a shot. The article should be posted in the [...]

[Read more →]

While the battles rage on between PR people and journalists out there in one sphere of the social media universe, here in the neighborhood of the everyday, I’ve had some pretty wonderful encounters with media contacts this week.
It occurs to me that my very best pitches are not pitches at all, but rather offers to [...]

[Read more →]