Lara Kretler’s blog

Thanks to all of you, my last blog post about Twitter was my most successful entry yet into the blogosphere. I am excited by all of your comments here and conversation about it via Twitter and email. I’m hoping to give you more of the same - information you can really use - with this [...]

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While the battles rage on between PR people and journalists out there in one sphere of the social media universe, here in the neighborhood of the everyday, I’ve had some pretty wonderful encounters with media contacts this week.
It occurs to me that my very best pitches are not pitches at all, but rather offers to [...]

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