Lara Kretler’s blog

If you’re connected to me on Plaxo, Friendfeed or Facebook or you’ve subscribed to this blog’s RSS feed, you probably already know that I’m a huge fan of Delicious. I use this social bookmarking site in place of my Internet favorites to save sites, articles, videos, blogs and other links I like so I can refer back to them at [...]

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My husband sent me flowers at work this week and it was a great object lesson. First, I was so blown away by the flowers that I’m now helping to promote Oberer’s by blogging about them. The lesson? Delivering superb product quality, consistently excellent customer experiences and wonderful customer service results in brand enthusiasts who will tell all [...]

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I treated myself to a movie out tonight. When I got to the theatre, I decided to see whatever film was starting next and that left me with a choice - it was between Wanted and Hancock. Hmm, what a tough call - Angelina Jolie or Will Smith? I knew I’d enjoy either film but I ended up [...]

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It’s a hectic week so this will be a quick post. First, today’s Ragan.com e-newsletter featured an article about Twitter for PR pros with a quote or two from yours truly. I like the article overall, but I’m pretty sure I said that I follow local media and a Business Week reporter (not a local BW reporter). [...]

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We can all be better writers. Is there anything more important? I may be biased, as I’ve always had an ardent love affair with the written word, but I really do think good writing is critical for almost anyone. It’s certainly key for anyone in public relations, my chosen profession. So what are some ways [...]

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Today I had the pleasure of being the guest speaker at the Dayton Area PRSA chapter’s June luncheon. The Dayton chapter was my first exposure to PRSA as I had never joined while I was working in NYC. I was on that chapter’s board for two years as membership chair, during which time we grew from about 60 to nearly [...]

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Thanks to all of you, my last blog post about Twitter was my most successful entry yet into the blogosphere. I am excited by all of your comments here and conversation about it via Twitter and email. I’m hoping to give you more of the same - information you can really use - with this [...]

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While the battles rage on between PR people and journalists out there in one sphere of the social media universe, here in the neighborhood of the everyday, I’ve had some pretty wonderful encounters with media contacts this week.
It occurs to me that my very best pitches are not pitches at all, but rather offers to [...]

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I am happy to announce I’ve been invited to blog over at The Central Ohio Network by uber social networker @Rockson from Twitter. If you’re in central Ohio and you’re not linked to Rocky on LinkedIn or following him on Twitter, you should be. He is one well connected dude.
I’m excited about this because I really [...]

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I’ve been reading a lot of blogs tonight and wondering how everyone got started with social media. I’ll answer the question myself, then ask you to share your stories too - either as a comment below or on your own blogs. If it’s the latter, please be sure to let me know so I can go read them.
My [...]

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