Lara Kretler’s blog

I talk a lot about the power of social search, and today I’ve experienced a perfect example. On my way back from a late, quick lunch errand, I found myself facing a dilemma and needing quick answers. I posted a query to my knowledgeable and enlightened Twitter network, knowing I’d benefit from instant expertise.

Note: I also could have posed the [...]

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Have you seen the nine Common Craft “In Plain English” videos explaining social media and different social networking tools like Twitter, RSS, blogs and wikis? These videos are wonderful. They give simple, effective explanations that anyone can understand. The creators use cut-out paper figures to tell the story which gives the videos a fun, relaxed feel. I’ve seen the [...]

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How to know you’ve pulled off a successful event:
1. People give you thunderous applause for helping to organize it (totally unexpected and unnecessary, but way fun)
2. Lots of blog posts, Tweets and more raving about it
3. A steady stream of requests about when the next one will take place.
Yes, it’s true, the Columbus Tweetup for July was a huge [...]

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It’s a crazy day in the blogosphere. Twitter is all abuzz over lost followers but if you’re a Twitterhead in central Ohio, you’re in luck. Rocky VanBrimmer, the king of social networking, has created a Twitter “lost and found” page for folks to re-connect with followers they’ve lost. Happy hunting. Oh, and Twitter? To quote the [...]

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Something really funny happened to me today. I learned that Twitter makes a small world even smaller. That fellow Twitterers, with sharp eyes and quick minds, have my back. And that Twitter can save lives and be immensely helpful in the event of a zombie attack.
I got a Tweet this morning from a follower that made me look twice. Rich [...]

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Let’s get right down to it, because I have a goal tonight, people. My goal is to write two blog posts (this one and one over on The Central Ohio Network) in time to sit down and watch So You Think You Can Dance. I’d like to kick it old school tonight and watch my show straight [...]

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It’s a hectic week so this will be a quick post. First, today’s Ragan.com e-newsletter featured an article about Twitter for PR pros with a quote or two from yours truly. I like the article overall, but I’m pretty sure I said that I follow local media and a Business Week reporter (not a local BW reporter). [...]

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We can all be better writers. Is there anything more important? I may be biased, as I’ve always had an ardent love affair with the written word, but I really do think good writing is critical for almost anyone. It’s certainly key for anyone in public relations, my chosen profession. So what are some ways [...]

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Thanks to all of you, my last blog post about Twitter was my most successful entry yet into the blogosphere. I am excited by all of your comments here and conversation about it via Twitter and email. I’m hoping to give you more of the same - information you can really use - with this [...]

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I was interviewed last week by an editor at Ragan Communications about using Twitter to reach the media. She admitted she’s never tried Twitter and didn’t know much about microblogging. By the end of our interview, I think I had her interested enough to give it a shot. The article should be posted in the [...]

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