Lara Kretler’s blog

PRogress not PRfection

Lara Kretler’s blog Columbus Ohio

How to truly go viral

July 21st, 2008 · 8 Comments

I wish I had a dollar for every time a client asks me for a program that will “go viral.” Everyone wants to be or have the site, video or blog that the whole world is buzzing about. It’s exciting - especially when you think about what that kind of popularity and word of mouth could do for [...]

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Tags: Travel · social media

Don’t fear the Twitter zombies

July 8th, 2008 · 5 Comments

Something really funny happened to me today. I learned that Twitter makes a small world even smaller. That fellow Twitterers, with sharp eyes and quick minds, have my back. And that Twitter can save lives and be immensely helpful in the event of a zombie attack.
I got a Tweet this morning from a follower that made me look twice. Rich [...]

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Tags: social media

Measuring online buzz with cool, free tools

June 13th, 2008 · 1 Comment

Thanks to all of you, my last blog post about Twitter was my most successful entry yet into the blogosphere. I am excited by all of your comments here and conversation about it via Twitter and email. I’m hoping to give you more of the same - information you can really use - with this [...]

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Tags: Blogging · PR · social media